A CMO at a Fraction of the Cost
A CMO at a Fraction
of the Cost
Expert Marketing Leadership Without the Full-Time Expense
Expert Marketing Leadership Without the Full-Time Expense
Expert Marketing Leadership Without the Full-Time Expense
Who is a Fractional CMO
Who is a Fractional CMO
We combine our expertise and passion to guide you through every step of your digital growth journey
We combine our expertise and passion to guide you through every step of your digital growth journey
A part-time Chief Marketing Officer (CMO) who drives a company’s growth and go to market strategies whilst overseeing and guiding the internal marketing team.
A Fractional CMO meets the demands of a full-time C-level executive, but does so more efficiently, with the required expertise, on a part-time basis.
Strategic Vision and Execution
Market Insights and Innovation
The Need for a Fractional CMO Model
The Need for a
Fractional CMO Model
Turning Challenges into Opportunities: Why Your Business Needs a Fractional CMO
Lack of Leadership
There is a lack of leadership to drive growth marketing strategies that are needed to truly scale SMEs. Without real leadership, effective and successful marketing teams can’t be built.
Lack of Leadership
There is a lack of leadership to drive growth marketing strategies that are needed to truly scale SMEs. Without real leadership, effective and successful marketing teams can’t be built.
Lack of Leadership
There is a lack of leadership to drive growth marketing strategies that are needed to truly scale SMEs. Without real leadership, effective and successful marketing teams can’t be built.
Lack of expertise and in-depth experience
There is a lack of expertise and in-depth experience within existing teams. Many junior team members focus on specific marketing efforts without the depth and breadth required to truly execute effective marketing efforts.
Lack of expertise and in-depth experience
There is a lack of expertise and in-depth experience within existing teams. Many junior team members focus on specific marketing efforts without the depth and breadth required to truly execute effective marketing efforts.
Lack of expertise and in-depth experience
There is a lack of expertise and in-depth experience within existing teams. Many junior team members focus on specific marketing efforts without the depth and breadth required to truly execute effective marketing efforts.
High Cost
There is a high cost involved in hiring a full time CMO or Marketing Director. Additionally, the opportunity cost of not having such leadership is higher cost inefficiencies in marketing.
High Cost
There is a high cost involved in hiring a full time CMO or Marketing Director. Additionally, the opportunity cost of not having such leadership is higher cost inefficiencies in marketing.
High Cost
There is a high cost involved in hiring a full time CMO or Marketing Director. Additionally, the opportunity cost of not having such leadership is higher cost inefficiencies in marketing.
What a Fractional CMO can do
What a Fractional CMO can do
What does a Fractional CMO bring to your business
What does a Fractional CMO bring to your business
Leadership
Leadership
Strong C-level leadership that can help drive product marketing strategy, inspire cross-department collaboration and enforce executional excellence within marketing teams.
Strong C-level leadership that can help drive product marketing strategy, inspire cross-department collaboration and enforce executional excellence within marketing teams.
Cost Savings
Cost Savings
Achieve greater cost savings for the value of a full-time CMO. A fractional CMO is focused on the agreed KPIs and does not get distracted by out of scope efforts.
Achieve greater cost savings for the value of a full-time CMO. A fractional CMO is focused on the agreed KPIs and does not get distracted by out of scope efforts.
Experience
Experience
Experienced marketing executives with strong industry knowledge and in-depth marketing skills across a spectrum of digital solutions and platforms needed to transform businesses today.
Experienced marketing executives with strong industry knowledge and in-depth marketing skills across a spectrum of digital solutions and platforms needed to transform businesses today.
Growth
Growth
Beyond cost savings, the focus is on driving business growth and this can only happen with a strong strategy in place for marketing, led by an experienced leader who has the ability to drive results.
Beyond cost savings, the focus is on driving business growth and this can only happen with a strong strategy in place for marketing, led by an experienced leader who has the ability to drive results.
Our Engagement Model
Our Engagement Model
A 12-month engagement period with 4O hours of dedicated time per month
Immediate (Month 1)
Discovery & Audit
A valuable discovery session to align on business needs, challenges and expected outcomes.
Audit of existing digital assets and marketing initiatives.
Presentation of audit findings including reports on website analytics, tracking and key marketing channels such as Meta, Google and any other relevant platforms.
Monthly (Month 2 onwards)
Strategy Consultation
Marketing plan including budget and marketing calendar
Four key strategic initiatives (KSIs) that would be agreed on and implemented over the 12-month period. Example of KSIs: market expansion, marketing channel expansion, loyalty building strategy, conversion rate optimisation and more.
Leadership & Team Building
Management and guidance provided for marketing teams to ensure that KSIs and marketing plans are delivered.
Ensuring the effective execution and optimisation of marketing campaigns.
Assist in resource planning, hiring guidance and establishing an effective marketing team
KPI Tracking & Reporting
Weekly email updates.
Monthly performance reporting.
Quarterly business review (to ensure alignment with KPIs).
Immediate (Month 1)
Discovery & Audit
A valuable discovery session to align on business needs, challenges and expected outcomes.
Audit of existing digital assets and marketing initiatives.
Presentation of audit findings including reports on website analytics, tracking and key marketing channels such as Meta, Google and any other relevant platforms.
Monthly (Month 2 onwards)
Strategy Consultation
Marketing plan including budget and marketing calendar
Four key strategic initiatives (KSIs) that would be agreed on and implemented over the 12-month period. Example of KSIs: market expansion, marketing channel expansion, loyalty building strategy, conversion rate optimisation and more.
Leadership & Team Building
Management and guidance provided for marketing teams to ensure that KSIs and marketing plans are delivered.
Ensuring the effective execution and optimisation of marketing campaigns.
Assist in resource planning, hiring guidance and establishing an effective marketing team
KPI Tracking & Reporting
Weekly email updates.
Monthly performance reporting.
Quarterly business review (to ensure alignment with KPIs).
Results You Can Expect
Results You Can Expect
What does a Fractional CMO bring to your business
What does a Fractional CMO bring to your business
Quarter 1
Increased efficiency and distribution of resources.
1st KSI implementation and performance evaluation.
New marketing plan with clear execution guidance provided.
Clarity on budget and expected results / KPI.
Quarter 1
Increased efficiency and distribution of resources.
1st KSI implementation and performance evaluation.
New marketing plan with clear execution guidance provided.
Clarity on budget and expected results / KPI.
Quarter 1
Increased efficiency and distribution of resources.
1st KSI implementation and performance evaluation.
New marketing plan with clear execution guidance provided.
Clarity on budget and expected results / KPI.
Quarter 2
Uplift measured in key metrics (to be agreed on).
2nd KSI implementation and performance evaluation.
Improved efficiencies within marketing team.
Quarter 2
Uplift measured in key metrics (to be agreed on).
2nd KSI implementation and performance evaluation.
Improved efficiencies within marketing team.
Quarter 2
Uplift measured in key metrics (to be agreed on).
2nd KSI implementation and performance evaluation.
Improved efficiencies within marketing team.
Quarter 3
Uplift measured in key metrics (to be agreed on).
PR exposure in X publications.
3rd KSI implementation and performance evaluation.
Greater cross-department collaboration.
Quarter 3
Uplift measured in key metrics (to be agreed on).
PR exposure in X publications.
3rd KSI implementation and performance evaluation.
Greater cross-department collaboration.
Quarter 3
Uplift measured in key metrics (to be agreed on).
PR exposure in X publications.
3rd KSI implementation and performance evaluation.
Greater cross-department collaboration.
Quarter 4
Uplift measured in key metrics (to be agreed on).
4th KSI implementation and performance evaluation.
Finalised marketing plan for the following year.
A mature marketing team with a middle management lead, capable of planning and executing short to long term marketing strategies.
Quarter 4
Uplift measured in key metrics (to be agreed on).
4th KSI implementation and performance evaluation.
Finalised marketing plan for the following year.
A mature marketing team with a middle management lead, capable of planning and executing short to long term marketing strategies.
Quarter 4
Uplift measured in key metrics (to be agreed on).
4th KSI implementation and performance evaluation.
Finalised marketing plan for the following year.
A mature marketing team with a middle management lead, capable of planning and executing short to long term marketing strategies.
Service Model Comparison
See why our fractional CMO outperforms other service models in driving strategic growth and efficiency.
JOYED Fractional CMO
Specialised Consultant
Marketing Freelancer
Strategic Input
Project Execution
Senior Executive Level
In Depth Understanding of Client’s Business
Team Building
JOYED Fractional CMO
Specialised Consultant
Marketing Freelancer
Strategic Input
Project Execution
Senior Executive Level
In Depth Understanding of Client’s Business
Team Building
Our Team of CMOs
Our team of CMOs are highly skilled and experienced
Parmeet Kaur
Ex Google | Usaha Tegas | Citi | Entrepreneur
More than 15 years of experience across the investment, digital, and startup industry.
Specialisation: Business strategy, digital strategy, data analytics, paid and organic marketing channel strategy.
Parmeet Kaur
Ex Google | Usaha Tegas | Citi | Entrepreneur
More than 15 years of experience across the investment, digital, and startup industry.
Specialisation: Business strategy, digital strategy, data analytics, paid and organic marketing channel strategy.
Huey Chin
Ex Google | KPMG | Entrepreneurs
Over 13 years of experience growing businesses. Helped businesses grew from startup to mature.
Specialisation: Business strategy, marketing strategy, analytics, digital marketing, business development.
Huey Chin
Ex Google | KPMG | Entrepreneurs
Over 13 years of experience growing businesses. Helped businesses grew from startup to mature.
Specialisation: Business strategy, marketing strategy, analytics, digital marketing, business development.
Amir Haghbin
Entrepreneur | Digital Strategist | Trainer
Over 10 years of experience in building businesses and developing in depth digital strategies across platforms and channels.
Specialisation: Data analytics, content marketing, performance marketing (paid search & social media), SEO and EDM.
Amir Haghbin
Entrepreneur | Digital Strategist | Trainer
Over 10 years of experience in building businesses and developing in depth digital strategies across platforms and channels.
Specialisation: Data analytics, content marketing, performance marketing (paid search & social media), SEO and EDM.
Nabil Jalil
Entrepreneur | Digital Marketer | Trainer
Close to 10 years of experience in growing SMEs/SMBs using digital marketing strategies focused on search predominantly based in the US and Malaysia.
Specialisation: Search Engine Optimization (SEO), digital marketing, business development.
Nabil Jalil
Entrepreneur | Digital Marketer | Trainer
Close to 10 years of experience in growing SMEs/SMBs using digital marketing strategies focused on search predominantly based in the US and Malaysia.
Specialisation: Search Engine Optimization (SEO), digital marketing, business development.
Parmeet Kaur
Parmeet Kaur
Amir Haghbin
Amir Haghbin
Huey Chin
Huey Chin
Nabil Jalil
