Sustainable Artisanal Gifts & Apparel
Distribution:
Online & Offline
Key Objective:
To drive business growth within the local market and expand into new markets
Areas of Work:
Data analytics, digital advertising, SEO, web/app user experience optimization strategy, email marketing optimization
Business Challenges
A retail, offline-focused brand with negligible e-commerce presence. When Covid hit, there was no choice but to build a solid online business to mitigate the loss of its offline revenue.
Lacked the digital skills and expertise to grow an effective e-commerce business.
Highly dependent on a small customer segment (expat focused) which would limit its business expansion opportunity.
Key Initiatives
A complete revamp of the online store and user experience to provide a seamless purchase journey.
Established a data-driven approach to marketing by setting up the necessary tracking of data on GA, Meta and Google Ads.
Driving higher organic engagement and website traffic through an improved social media content strategy & SEO implementation
Reaching & converting new customer segments within Malaysia & expanding into new markets through paid advertising on social media & influencer marketing.
Website conversion rate optimization (CRO) strategy implementation including optimization of product pages, checkout experience and payment options.
Increase customer retention and drive higher average order value (AOV) through better email marketing solutions and implementation of a customer loyalty program.
Results / Impact
Significant & consistent YoY growth in sales
2020 vs 2019 : 2400% increase in online sales
2021 vs 2020 : 65% increase in online sales
2022 vs 2021 : 41% increase in overall sales
2023 vs 2022 : 36% increase in overall sales
Percentage of returning customers has increased from 20% in 2020 to 30% in 2023, with the AOV also consistently increasing in the last 4 years with a CAGR of 40%
Sales from new markets outside of the home country contributed to 30% of total sales in 2023, from 5% in 2020.
Growing contribution of organic search to website conversions, making up ~ 30% of total, driven by SEO and better brand awareness through overall marketing initiatives.