Remittance & E-Money Solutions
Distribution:
Online & Offline
Key Objective:
To establish a digital & data-driven focus within the organization
Areas of Work :
Data analytics, digital advertising, SEO, web/app user experience optimization strategy
Business Challenges
A traditional, offline-focused business which lacked the digital skills and expertise needed to establish itself as a digital, fintech player.
Lacked a data-driven mindset with close to zero tracking of existing customer data and marketing initiatives taken.
A poor user experience across all key digital assets (website and app).
Key Initiatives
Hands-on digital campaign strategy, execution and optimization to achieve desired business goals.
Detailed guidance on data analytics tracking (GA) implementation across web and app to achieve a more complete tracking and analysis of data sets across platforms, customer segments and products.
A complete UI/UX review, SEO and content strategy framework for website and app across different businesses to provide a more optimal user experience.
Results / Impact
Established a data-driven approach to marketing and the business, with new customer segments identified and expanded into.
A complete revamp of the website and app based on key UI/UX principles which enabled higher online customer acquisition and satisfaction (remittance and e-wallet).
An internal digital marketing team was established to execute and optimize on campaigns to achieve key business goals such as higher brand awareness, customer acquisition and retention.